CONCEPT CODE
CONCEPT CODE
CONCEPT CODE
CONCEPT CODE
CONCEPT CODE
CONCEPT CODE

CONCEPT CODE BOOK

BIS - Paperback
Regular price INR. 2,710
7 in stock
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to "think conceptually," it is also important to "do conceptually"; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success. Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.
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Author: GABY CRUCQ-TOFFOLO AND SANNE KNITEL Format: Paperback ISBN: 9789063694326 Size: 202 x 250 x 16mm Pages: 192 Publisher: BIS
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Product Code:

IDB-3054

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